Elon Musk rewrites the playbook for launching a new car https://www.bloomberg.com/news/articles/2017-03-27/tesla-model-3-ramp-up-aims-to-crush-bmw-and-mercedes Watch the Model 3 Unveil Event
March 31, 2016 https://www.tesla.com/model3
First drive of a release candidate version of Model 3 https://twitter.com/elonmusk/status/845287211306139648
